Flower Shops Amherst NH

Amherst NH Press

Mischler's Florist and Greenhouses celebrates 75 years in business - Amherst Bee

Chamber of Commerce, Frank currently serves as president of the Williamsville Business Association. In terms of outreach, the business supports the Amherst Symphony Orchestra with plant sales and on-stage floral displays. Mischler’s, likewise, has formed partnerships with Scout troops, particularly to assist with Boy Scout and Eagle Scout projects. As pillars of Amherst, both David and Frank belong to the Jolly Boys charitable organization. For more information, visit www.sales.mischlersflorist.com. ... https://www.amherstbee.com/articles/mischlers-florist-and-greenhouses-celebrates-75-years-in-business/

A light extinguished, a life celebrated: Elyria native killed in Virginia ...

Drive home of her parents, Patricia and Jesse Flowers. The tree was planted last year in her remembrance and moved when the family relocated from Amherst Avenue. The decoration was followed by a group prayer as participants held hands around the tree. “We thank you for Kristy’s life,” said the Rev. Betty Halliburton of the Pentecostal Church of Christ in Cleveland. “We thank you for everyone here who she’s impacted and who she’s still impacting.” Flowers was fatally shot Dec. 8, 2014, in her Arlington County, Va., home in what police said was a murder-suicide involving Ray Savoy Jr., her boyfriend. They had been dating about four months. Flowers, 31, was a second-year American University law school student and an analyst and courier for Leidos Inc., a Reston, Va.-based contractor whose clients include the CIA. Flowers had worked for the CIA, beginning as a receptionist in 2003 before working her way up to an analyst, her mother said. Her work involved traveling to central Asia, the Mideast and eastern Europe — including Bosnia, Egypt, India, Morocco and Saudi Arabia. Her mother said Flowers watched the 2011 overthrow of Egyptian dictator Hosni Mubarak from a Cairo hotel. She received a desert coat in Saudi Arabia that her mother sometimes wears in her living room to keep warm. The youngest of six children, Flowers grew up in Elyria, attending Midview High School before transferring to Southview High School in Lorain when her grandfather became ill and her mother moved to care for him. Flowers graduated in 2001 and attended Lorain County Community College before moving to the Washington, D.C., area for the CIA job. Flowers, who spoke Spanish and studied Arabic, graduated in 2009 from George Mason University with a degree in international history. She was attending law school as part of plans to become a defense attorney and was volunteering for a law firm at the time of her death. Flowers was remember... http://chronicle.northcoastnow.com/2015/12/07/a-light-extinguished-a-life-celebrated-elyria-native-killed-in-virginia-murder-suicide-remembered-a-year-later/

Central Square Florist: An 86-year-old Business Learns New Tricks

Jackie Levine, who officially joined the business full-time this year after graduating from UMass Amherst with a degree in sociology. She grew up coming into the shop from the family’s home Framingham with her younger sister to help out after school, on weekends, and the occasional snow day. “Me and my dad have been close all of my life…I think it’s great working with your family because you always have someone to depend on,” she said. “We definitely do butt heads and fight about very small, kind of stupid things, but I think the positives outweigh it.” After graduation, Jackie transitioned from counter work to becoming more involved in the business side of the operation. One of her main focuses now is growing the shop’s presence online to keep the shop from becoming a fourth-generation shop stuck in first generation business practices. “I think if you’re not online you’re kind of not on the ball. I know before I go places even I look on social media. People look online they see you’re real,” Levine said. Social media has also helped the shop by bringing in a new, younger customer base that otherwise might not feel a need to visit an old flower shop when it’s far easier to order flowers right from their devices. “We have a lot of students in this community…so we do need to cater to that age group,” she said. All of the Levine’s agree that it’s easier to do that with a young brain on the team, someone who perhaps isn’t as attached to the old ways of doing business but instead has a stockpile of new ideas. “I think having someone younger in your business sets you apart. I know that not every business in our industry has someone my age to kind of keep up with everything and you need to be able to grow. We can’t be like ‘oh we’ve just been in business since 1929 and business is great’ you have to keep up with how things are changing,” Jackie Levine said. Today, successful florists aren’t just plant encyclopedias with a good eye for design, they’re marketing experts too. Jackie Levine spends much of her time improving the search engine optimization of the shop’s two-year-old state-of-the-art website, which according to David Levine only about 60 other florists in the country have. “It was very, very expensive but we saw this was the direction we needed to go…if we didn’t do that a couple years ago we would have been in trouble,” David Levine said. Having a modern website with all of the functionality that a site like 1-800-Flowers allows the business to reach a new customer base beyond the Boston area. Since updating the website online orders have skyrocketed, according to David Levine. “We get people who call from overseas, Europe or the Middle East, people from California—all over the world to send flowers here to the Metro Boston area,” Jackie Levine said. Just because they might look like a big business on the web though, doesn’t mean they’re looking to distance themselves from being the homegrown community shop that they’ve been for decades. David Levine has been on the board of the Central Square Business Association for 30 years, and this year, Central Square Florist was named Cambridg... http://bunewsservice.com/jo15/central-square-florist-an-86-year-old-business-learns-new-tricks/